An e-PRO is a REALTOR who has successfully graduated through the e-PRO
training program for real estate professionals. Endorsed by the National
Association of REALTORS, the e-PRO program ensures that
real estate professionals have mastered the technicalities of on-line real estate marketing.
This is the future of real estate marketing and what today's
Internet savvy consumer really wants.
Over 90% of all real estate consumers use the Internet to do their home research, be they, Buyer´s or Seller´s.
Most paper type publications for real estate is an advertising medium of the past and in some ways is somewhat dinosaurian.
If your Realtor relies heavily on what some people term as "print support" for their advertising medium, then they are not focusing on where the new trends of real estate consumers are now focused. As such, these Realtor´s will "miss the boat" when attempting to find Buyer´s for their Seller´s homes.
Should you use an e-PRO? Yes! Especially if you're an Internet user. In this fast-paced age, technology has become a necessity. An e-PRO is someone who has recognized and responded to the needs of the new real estate consumer. If you choose an e-PRO, it's a safe bet you'll get the kind of service you want - and need. Moreover, the exposure your home deserves!
Graham is an e-PRO